We are Live Lab – a full-service event agency that believes live events are the most powerful way to reach people. Everything we do starts in the here and now.
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Live Lab is a full-service event agency that designs, produces, and delivers live communication. The result is brand experiences that create genuine human connection across physical, digital, and hybrid formats.
What sets Live Lab apart is ambition. Before a single venue is booked or a touchpoint designed, Live Lab focuses on impact and considers what needs to be communicated, to whom, and why it matters. Then that same passion is poured into transforming content into stories and telling them with intention, precision and craft.
Live communication is the deliberate use of real-time human experiences to convey meaning, build trust, and drive action. Live events and brand experience work together in this process: events create the moment, while brand experience gives it depth and meaning. It’s about creating moments in which people share an experience they couldn’t have on their own.
Live Lab operates across five integrated disciplines:
Strategic Advisory
Aligning live communication with broader business, marketing and communication goals. This includes communication strategy, workshop design, transformation experience, format development, and audience analysis.
Conceptual Design
The creative and narrative framework for every project: the overarching concept, the dramaturgy, and the storytelling architecture that gives an experience its shape and meaning.
Architecture & Scenography
Designing the physical and spatial environments in which experiences take place – from pavilions, exhibition stands, brand lounges and large-scale Expo presences to scenography, exhibition design and immersive installations.
Event Operations
End-to-end production and logistics: location scouting, supplier management, technical production, guest management, staffing, scheduling, hospitality and on-site direction.
Audiovisual Content
Video content, image films, documentation, 2D & 3D animation, highlight reels, multimedia, event and social media conten, as well as live stream formats that extend the reach of a live moment beyond the room it happens in.
These services can be engaged individually or as an integrated whole.
Corporate and B2B events, conferences and congresses, large-scale public events, leadership summits, strategy forums and transformation experiences, roundtables and exchange platforms, product launches and brand activations, press and media events, internal events, townhalls and employee experiences, team events, company anniversaries, galas, award shows and ceremonies, receptions, government summits, ministerial forums and official delegations (placeholder – wording to be validated with Middle East stakeholders), sustainability forums, NGO gatherings and multilateral convenings, pavilions, exhibitions, lounges and Expo presences, hybrid and digital broadcast formats and virtual productions.
Creative, strategic and design frameworks as standalone engagements
Marketing and event concepts as well as format development independent of production, Communication, brand and transformation strategies, Brand development workshops and strategic facilitation – purpose, positioning, and employee journey, Prototyping and innovation formats – co-creating new tools, formats, and concepts with clients
Spatial productions, scenography and experiential architecture
Scenography and styling, exhibitions and custom installations, brand spaces, pavilions, lounges, Expo presences, trade fair booths and exhibition stands
Content and communication assets
Design and brand assets, Corporate video, commercials and image films, Motion design and 2D & 3D animations, Copy, event and screen content, campaign content, scripts, Event documentation and highlight reels, Social media content
Whenever it’s essential to know exactly what you want to say before deciding how to say it. We ask tough questions, challenge the status quo, and keep working until it’s clear what an organization stands for. The result is a foundation that makes every decision more deliberate and can be directly translated into an experience. At Live Lab, this encompasses everything: from concept and storytelling to dramaturgy, implementation, and hospitality.
AI is transforming the way we design, produce, and communicate and Live Lab makes deliberate use of these possibilities. As a tool, AI accelerates processes, refines ideas, and expands creative possibilities. What it cannot do is fill a room, create an atmosphere, or craft the moment when people come together to experience something that moves them. Live communication remains deeply human—AI makes it more precise, not obsolete.
Live Lab's clients range from ambitious small-to-medium enterprises (SMEs) to global corporations and large-scale government and institutional organizations. What they share is not size or sector – it is a belief that live communication deserves to be done with intention.
Live Lab is equally at home delivering an intimate leadership retreat for a family business, a high-visibility corporate presence at the Annual Meeting in Davos, or a large-scale government showcase for a global audience. The scale changes. The standard does not.
Success and the relevant KPIs are defined before the project begins, not after. In the initial phase of every project, we work together to determine what the experience is intended to achieve. The metrics are derived from these goals.
Live Lab has offices in Zurich, Dubai, and Riyadh and operates primarily in Switzerland, Europe, the United Arab Emirates, and Saudi Arabia, as well as internationally wherever projects require. Depending on the assignment, the offices pool their respective expertise and work together as a single, interdisciplinary team.
Every project is scoped individually, as no two briefs are alike. Investment depends on the scope, complexity, format, and geography of a project. Live Lab is transparent about budget from the first conversation and would rather align expectations early than overcomplicate them later.
Get in touch to discuss what is right for your brief.
Earlier is better for complex projects. The more lead time there is, the more the experience can be shaped rather than simply executed. That said, Live Lab is equally experienced at stepping in at short notice and has been the failsafe for clients who needed a trusted operational partner quickly. Live Lab is proud of that track record too.
The first conversation is straightforward: goals are heard, an honest perspective shared, and together it becomes clear whether the fit is right. To start together, simply get in touch.
Live Lab shares its expertise in several ways: On the Bla Bla Lab podcast, we discuss the future of live communication with forward-thinking individuals and brands. In our project case studies, we demonstrate how strategy and experience work together in practice. And if you’re looking for a direct conversation, we’d love to hear from you.
