Bla Bla Lab – the podcast about the future of live communication. People, brands, and the power of genuine connections. Listen in and think ahead.
Annemarie Melzer: Do we love brands – or do we consume love?
Why do people seek emotional connections with brands? Why do some brands feel almost like relationships? And what does our consumer behavior reveal about our longings?
Joachim Maier: 150th anniversary – and how do you reposition a brand?
When does an anniversary become about more than just looking back? Why is it worth taking a stand, particularly during moments of reflection? And how does a purpose truly connect people?
Nadine Imboden: Directing reality – why staging isn’t a luxury
What makes events unforgettable? How does content become real stories that touch people? How does staging achieve its full impact in live communication?
Anders Indset: Between algorithm and consciousness – what will tomorrow’s human beings look like?
Is our world changing faster than we can adapt? What value does human thought have when AI seems capable of doing everything better, faster and more efficiently? What actually makes us human?
Simon Reber: How do you lead an organization with a story?
What role does storytelling play in leadership? How can you authentically develop a story within a company? And how can you measure the success of this message?
Christina Spindler: How can we achieve meaningful inclusion at events?
How can we promote the integration of fellow citizens with disabilities? How can we shape the labor market to be more inclusive? And how does inclusion enrich events and teams?
Johanna Gollnhofer: How can we use marketing to inspire the general public to consume sustainably?
How can companies reach people who want to live more sustainably but have not yet integrated the idea into their everyday lives? How can green consumption be promoted without resorting to greenwashing? And what potential lies between the extremes of eco-enthusiasts and eco-skeptics?
Vanessa Gentile: How do we bring empowerment and diversity into the company?
How can companies truly benefit from diversity and empowerment? Why does mental health play such an important role in returning to work? And how does diversity in everyday working life promote cooperation while contributing to a company's economic performance?
Guntram Friede: What is the key to successfully entering the Swiss market?
How do you establish a brand confidently and uniquely in a new market? What strategies are crucial for making a brand tangible for customers and the public? And how does a global player manage to anchor its brand authentically at a local level?
Sabine Mayer: What does the next generation of live experiences look like?
What role will AI play in the future of the creative industry? How will real encounters succeed in a digital world? And how will immersion change the marketing of the future?
How does hospitality become a tool for communication? What happens when improvisation and culinary creativity meet? And why do the simplest dishes often hold the greatest fascination?
Marc Lutz: Why is worldbuilding the storytelling of the future?
Why do some stories stay with us for a lifetime, while others quickly fade away? What makes cinema blockbusters into universal experiences? And how can companies use worldbuilding for experiences, employer branding and communication?
Maximilian Souchay: What makes live the most powerful communication?
What makes a story truly powerful? How do wow moments emerge – those that leave a lasting impression? And why is it essential to think ahead as a strategic creative partner and bring passion to every project?
Bla Bla Lab: Where brands, people and experiences connect
At Bla Bla Lab, we explore how live communication brings brands, people, and society together. With inspiring experts, we dive into trends, technologies, and groundbreaking projects – uncovering what makes live the most powerful form of communication.
