Insights, news, and perspectives from Live Lab. What we’re working on, what we’re learning, and what we’re learning, and what the future of live communication holds.

Why do people seek emotional connections with brands? Why do some brands feel almost like relationships? And what does our consumer behavior reveal about our longings?

At Bla Bla Lab, we explore how live communication brings brands, people, and society together. With inspiring experts, we dive into trends, technologies, and groundbreaking projects – uncovering what makes live the most powerful form of communication. 

What makes a story truly powerful? How do wow moments emerge – those that leave a lasting impression? And why is it essential to think ahead as a strategic creative partner and bring passion to every project?

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Why do some stories stay with us for a lifetime, while others quickly fade away? What makes cinema blockbusters into universal experiences? And how can companies use worldbuilding for experiences, employer branding and communication?

How does hospitality become a tool for communication? What happens when improvisation and culinary creativity meet? And why do the simplest dishes often hold the greatest fascination?

What role will AI play in the future of the creative industry? How will real encounters succeed in a digital world? And how will immersion change the marketing of the future?

How do you establish a brand confidently and uniquely in a new market? What strategies are crucial for making a brand tangible for customers and the public? And how does a global player manage to anchor its brand authentically at a local level?

How can companies truly benefit from diversity and empowerment? Why does mental health play such an important role in returning to work? And how does diversity in everyday working life promote cooperation while contributing to a company's economic performance?

How can companies reach people who want to live more sustainably but have not yet integrated the idea into their everyday lives? How can green consumption be promoted without resorting to greenwashing? And what potential lies between the extremes of eco-enthusiasts and eco-skeptics?

How can we promote the integration of fellow citizens with disabilities? How can we shape the labor market to be more inclusive? And how does inclusion enrich events and teams?

What role does storytelling play in leadership? How can you authentically develop a story within a company? And how can you measure the success of this message?

When does an anniversary become about more than just looking back? Why is it worth taking a stand, particularly during moments of reflection? And how does a purpose truly connect people?

Is our world changing faster than we can adapt? What value does human thought have when AI seems capable of doing everything better, faster and more efficiently? What actually makes us human?

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What makes events unforgettable? How does content become real stories that touch people? How does staging achieve its full impact in live communication?