Salesforce World Tour Essentials Zürich
Experience platform for the Swiss Trailblazer community
Since 2018, Live Lab has been developing the Salesforce World Tour Essentials Zurich as a cohesive platform for innovation, networking, and community. The stage, expo, content, and hospitality come together to form a unified brand experience, where technology, brand characters, and spatial design create a distinctive experience for the Swiss Trailblazer community.
Warm wooden elements, green oases, and open communal spaces translate the Salesforce brand identity into an inviting spatial experience. Trailblazer characters, graphic elements, and digital content intuitively guide guests through themes, services, and community areas. The result is an environment that makes technology accessible and allows visitors to experience the brand through both atmosphere and content.
Keynotes, breakout sessions, an expo, and live demos distill complex topics into an accessible experience. The spatial design blends information with interaction and fosters a sense of connection between technology, the community, and the brand.
Die Erlebnislogik wurde über mehrere Jahre präzise abgestimmt. Dadurch etablierte sich die World Tour Essentials Zurich als fester Treffpunkt für Kund:innen, Partner und die Schweizer Salesforce Community.
Fotos: Eliane Dürst, Stars Events
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