Polestar Roadshow Switzerland
Premium-Performance auf Tour
To celebrate the launch of the Polestar 4, Live Lab created a nationwide roadshow that brought the brand into public space across Switzerland. Over seven weeks, ten vehicles travelled through six cities, making Polestar’s minimalist design language and fully electric performance tangible through curated locations, test drives and direct interaction.
From Lucerne to Neuchâtel, Basel, Zurich, Bern and St. Gallen, the roadshow translated the Polestar brand into a series of urban environments. Large-scale containers served as information and hospitality hubs, reinforcing the brand’s Scandinavian aesthetic while creating highly visible touchpoints in each location.
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Each stop was selected to maximise visibility while delivering a premium brand experience. Visitors could explore the vehicles up close, book test drives and engage directly with the team on site. Accompanying photo and video productions extended the roadshow beyond the physical activation and generated additional reach across Polestar Switzerland’s digital channels.
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