Pre-Opening On Flagship Store Zürich
A global brand is coming home
For the pre-opening of the first Swiss On Flagship Store at Zurich’s Limmatquai, Live Lab developed and organised an evening that connected the brand’s roots with its community. Inside the former Musik Hug building, the two-storey store became a meeting point for invited guests, local voices, sports personalities and staged content moments.
The new flagship store represents On’s connection to Zurich. This closeness also shaped the evening: local music, a Zurich postcard motif, catering from the city and a guest list spanning sport, culture and social media made the store tangible as a place for runners, athletes and style-conscious people.
Guests discovered the store and collection through situations that sparked encounters, movement and natural content: Running app portraits by Kooni, a fitting-room photobooth with a fish-eye camera, and contributions by DJ Shirin and rapper Gigi. Between the tradition-rich location, local visual language and precisely placed programme moments, the pre-opening brought brand, place and community together.
Photos: Pascal Berger
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