Saudi Café at the Annual Meeting Davos
Temporärer Markenraum für eine neue Destination
For the Saudi Tourism Authority, Live Lab created a temporary brand space in the heart of Davos during the Annual Meeting 2022. The Saudi Café made Saudi Arabia tangible as a tourism destination through culture, culinary moments and personal encounters – conceived, delivered and operated by Live Lab, with daily photo and video content extending the experience across digital channels.
Brand space with local grounding
The modular timber structure translated Saudi Arabia’s tourism positioning into an accessible spatial experience. Regional partners – from timber sourcing to power supply – anchored the international presence locally in Davos and turned the Saudi Café into a place for cultural and culinary encounter.
Content as digital extension
Live Lab’s Motion Unit produced daily photo and video content from and around the Saudi Café – from highlight videos and testimonials to social media assets. This extended the temporary brand space beyond its physical location and carried its presence across digital channels.
Photos: Eliane Dürst
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