Swiss Car of the Year

From the test track to the stage

The central content for the competition was created during the official test day. Vehicle portraits, nominee films, voting campaigns and opening videos formed the foundation of the communication surrounding both the expert and public awards. Using specialised camera systems, drones and dynamic driving footage, the vehicles were not only evaluated but brought to life through compelling storytelling.

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Content as part of the dramaturgy

The produced films were not treated as standalone assets but became an integral part of the show's dramaturgy. Live Lab contributed to the development of the show direction, ensuring that content, moderation and award presentations worked together as one coherent experience. Across multiple editions, this created a format that combined competition, entertainment and brand communication.

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Flexible under any circumstances

Whether as a traditional award ceremony or a last-minute transition to a fully digital format, the close integration of production, post-production and show direction enabled rapid adaptation to changing conditions. This ensured that Swiss Car of the Year remained a high-quality experience for audiences, jury members and partners alike.

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