Swiss Media Research Day

Client

WEMF AG für Werbemedienforschung

Year

2021

Location

Zurich, Switzerland

Medienforschung als Late-Night-Show

For WEMF AG für Werbemedienforschung, Live Lab staged the Swiss Media Research Day 2021 in Schlieren as a hybrid late-night show. Guided by the theme of decision-making, the format combined expert content, keynote, interviews and pre-produced statements into an informative show – live on site and via stream.

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Show Format with a Media Stage

The concept translated media research into a hybrid late-night show with its own rhythm. Host Patti Basler led through interviews, guest contributions and WEMF AG publication content. The stage design reinforced the broadcast logic: late-night desk, header, news ticker, contact field and graphic screen content connected space and content into a consistent visual system.

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Physically Present, Digitally Extended

The two-hour show created a focused industry platform on site and made it accessible to a digital audience via stream. After the stage programme, guests continued the exchange over an apéro, while online viewers joined an exclusive Q&A with Mikael Krogerus and Roman Tschäppeler. This created two equal points of access to the event.