Animated commercial for Lohncheck.ch
Ten seconds that say it all
For Lohncheck.ch, Live Lab developed an animated commercial that clearly conveyed the benefits of Switzerland’s largest private salary calculator in just a few seconds. A concise three-part structure, clear website animations, and a direct call to action guided viewers from the idea of comparison to entering their own salary information.
Short format with a clear message
The spot had to grab attention quickly and immediately encourage users to try the platform. To achieve this, Live Lab condensed the benefits of Lohncheck.ch into a short story and translated the service into demonstrative animations that guided viewers through the website and prompted the next click.
One voice for four markets
Under Live Lab’s overall direction, four language and country versions of the engaging commercial were produced in just three weeks. This allowed the campaign to be rolled out across different markets without losing clarity or momentum.
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