Live Lab Brand Room in Davos
Making a bold statement in a compact space
For the 2024 Davos Annual Meeting, Live Lab created its own Brand Room at the Panorama Hotel. In the bustling lobby, a compact space was designed for meetings, exchanges, and new project ideas – while also serving as a visible statement of the agency’s philosophy: live communication should be bold, precise, and distinctive.
Turquoise walls, ceilings, and curtains met red furniture, a glittering floor, lacquered lucky cats, and branded details. Outside, icons and QR codes led to selected Davos case studies by Live Lab. Thus, the space itself became the agency’s walk-in business card.
The Brand Room demonstrated that brand communication doesn’t need a large space when idea, design, and detail work together consistently. In the smallest of spaces, a world full of color, character, and recognizability came to life.
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