TIME100 Talks at Cannes Lions
Real-time content for maximum visibility
During the Cannes Lions International Festival of Creativity, Live Lab supported the TIME100 Talks for three days with an in-house video and photography team. The aim was to capture conversations, encounters and the atmosphere in real time and make them immediately available for digital communication. This resulted in high-quality content that extended TIME Magazine’s presence beyond the event venue.
Content without delay
The production team worked simultaneously with three cameras, a drone and a photographer in a very confined space. The footage was edited immediately after the sessions and handed over to the communications team. This meant that videos and images could be published and processed without any delay.
Visibility beyond the event itself
This continuous production generated a steady stream of high-quality content for digital channels. Interviews, highlights and moments featuring speakers extended the reach of the TIME100 Talks and boosted TIME Magazine’s visibility during the festival and beyond.
Photos: Christian Hutter, Grip: Caspar Brog
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