Ünschi Pop-Up Davos
Where Water and Regional Identity Come Together
Ünschi brought Davos’s Hahnenwasser to life, making it visible and tangible. Live Lab supported the pop-up, designed the spaces, and provided on-site assistance, ensuring that glass bottles, water dispensers, and local partners created a platform for exchange, inspiration, and concrete solutions for sustainable consumption. At the same time, the pop-up demonstrated how Ünschi puts regional focus, responsibility, and collaboration into practice.
Focus on Sustainability
The pop-up provided a hands-on experience of local water access and highlighted how simple decisions can make a difference. Visitors were able to take action, refill their bottles, and become part of a movement to reduce the use of PET bottles.
Local Partnerships
The project was carried out with the support of a network of local partners: DavosWorks Brand Services GmbH provided the retail space, Best Water Technology supplied the water bar, and Richnerstutz AG handled production and setup. Live Lab coordinated the integration of the partners, developed the concept, managed the content and visual design, and provided on-site support to ensure the store ran smoothly.
The pop-up provided a space for exchange and inspiration. With interactive elements, information on sustainable consumption, and opportunities to get involved, it created a place where visitors could directly experience Ünschi’s values—regional focus, responsibility, and active participation.
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