Bring Women Back to Work
Stories That Open Up New Perspectives
Mit Bring Women Back to Work setzt sich Salesforce für mehr Chancengleichheit und Vielfalt am Arbeitsplatz ein. Für die Initiative realisierte Live Lab zwei Filme, die die Mission des Programms aus unterschiedlichen Perspektiven erzählen. Im Mittelpunkt stehen die Frauen, die den Wiedereinstieg ins Berufsleben geschafft haben – und die Chancen, die entstehen, wenn Potenzial erkannt und gezielt gefördert wird.
People Come First
After a long career break, returning to the workforce often comes with challenges. Bring Women Back to Work helps companies attract new talent by providing women with targeted training for tech careers and supporting them as they restart their careers. The videos give the participants a voice and highlight the difference the program makes for their future paths.
Told with authenticity
Working closely with the team at Bring Women Back to Work, they created a production that combines information and emotion. Rather than simply explaining the program, they share personal stories and bring the initiative’s impact to life. The result is content that inspires, builds trust, and authentically conveys the program’s values.
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