UNICEF Signing Ceremony
Signing Ceremony for Digital Inclusion
Live Lab documented the signing ceremony for Magnom Properties’ partnership with UNICEF in Geneva. The agreement aimed to empower adolescents and young adults in Egypt through internet access and digital training. Photo and video content captured the moment, the intent, and the social impact of the partnership.
A moment with long-term significance
The signing ceremony marked the start of a partnership between Magnom Properties and UNICEF. The agreement was signed by Magde Marie, CEO of Magnom Properties, and Jeremy Hopkins, UNICEF Representative in Egypt. Live Lab documented the official ceremony and the networking lunch that followed in such a way that a formal occasion was transformed into a clear foundation for communication.
Content for Purpose and Impact
The partnership focused on underserved communities in Egypt and was designed specifically to give girls better access to information, digital training, and career opportunities. Live Lab’s Motion Unit translated this vision into photo and video content that brought the collaboration to life and conveyed its social relevance beyond the event itself.
Photos: Eliane Dürst, Christian Hutter


