Salesforce World Tour Essentials Lausanne
An interactive platform for the Trailblazer community in western Switzerland
Live Lab developed the Salesforce World Tour Essentials Lausanne as an interactive platform for exchange, innovation, and community. The stage, expo, content, and hospitality came together to form a cohesive Salesforce world, where brand characters, natural materials, digital content, and spatial design created an accessible experience for the Trailblazer community in Western Switzerland.
Warm wooden elements, green oases, and open meeting zones translated the Salesforce brand world into an inviting spatial experience. Trailblazer characters, graphic elements, and digital content intuitively guided guests through themes, services, and community areas. This created an environment that made technology accessible and allowed the brand to be experienced through atmosphere as well as content.
Keynotes, networking, partner areas, and live demos combined information with personal exchange. The spatial design facilitated encounters between the community, partners, and customers, making innovation immediately tangible.
The World Tour Essentials Lausanne established itself as a platform for knowledge transfer and networking within the French-speaking Salesforce community. The combination of content, atmosphere, and brand identity created an experience with high brand recognition and a strong connection to the community.
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