Portrait film for the Roche HUB
Client
Roche Diagnostics International AG
Year
2022
Location
Rotkreuz, Switzerland
Categories
Corporate Video
Impact
Site Positioning
Internal Visibility
Usage Communication
Multimediale Möglichkeiten sichtbar gemacht
At its Rotkreuz site, Roche Diagnostics International AG created the HUB as a centre for multimedia applications. Live Lab developed and produced a portrait film that made the HUB’s spatial and technical possibilities visible – featuring Roche employees as authentic testimonials on camera.
A space from the user perspective
The film presented the HUB not as infrastructure, but as an active space for communication, presentation and collaboration. Direction, camera, lighting and post-production highlighted its spatial and technical qualities, while Roche employees as testimonials offered a concrete and credible perspective on how the HUB could be used.
Credits
Camera & light: Salva Di Pino
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