Brand Movie for the Messerli Group
Diversity summed up with a touch of self-deprecating humor
For the Messerli Group’s new website, Live Lab developed and produced a brand film and eleven company profiles. The film highlighted the group’s diversity without glossing over it: different perspectives, pointed statements, and deliberate contrasts came together to form the shared tagline “Creating live moments.” The result was a brand film that made the group’s scale accessible while putting its people front and center.
Contradictions became a narrative form
The Messerli Group brings together a variety of companies, areas of expertise, and individuals. Live Lab didn’t translate this diversity into a traditional corporate video format, but rather into a concept built on truths, contrasts, and pointed statements. What initially seemed contradictory ultimately coalesced into a shared vision.
A studio for many voices
For the interviews, Live Lab set up a dedicated studio that visually reflected the Messerli Group’s new brand identity. The uniform background provided clarity and focus for the interviewees, while archival footage and the diversity of the companies were creatively integrated. In addition to the brand film, eleven short company profiles were produced for the individual companies within the group.
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When do we
go
live?
Live is the most powerful communication.
