Four people are laughing during a presentation in front of a movie screen at a premiere event.

Premieres for SRF Fiction

Client
SRF
Year
2022
Location
Zurich & Basel, Switzerland
Categories
PR & Brand Activation
Public Event
Social Media Content
Impact
Premiere Experience
Audience Engagement
Cultural Promotion

Schweizer Geschichten auf der grossen Leinwand

For SRF, Live Lab produced the premieres of Tatort, Die Beschatter, and Tschugger 2, creating the perfect setting for three productions that have captivated Swiss audiences. Events were held in various movie theaters, bringing together film, audience, and industry and highlighting the significance of Swiss fiction.

A stage for cast, crew, and audience

The premieres combined exclusive screenings with personal encounters. Live appearances by cast and crew, as well as discussions with the lead actors, brought the productions to life beyond the screen and fostered a sense of closeness between the audience and the filmmakers.

A meeting place for the Swiss media and cultural scene

Representatives from politics, government agencies, the media, and SRG SSR used the premieres as a venue for exchange and discussion. The personal atmosphere and the shared receptions following the screenings provided a space for encounters centered on Swiss filmmaking.

Credits

Photos: Eliane Dürst

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