Conceptual Design
Through Storytelling, dramaturgy, and design, we turn audiences into protagonists and events into moments that stay. Every experience needs a central idea. One that acts as a backbone, informing every decision from the opening moment to the final impression. Conceptual Design is where that backbone is created.
How we work
01
Exploration & Re-Briefing
Sharpening the brief, defining goals and mapping the creative playing field.
02
Creative Direction
Finding the central idea and translating messages into narrative moments through storytelling.
03
Experience Design
Translating the central idea into visual, spatial, and dramaturgical decisions that take audience on a journey.
04
Concept Delivery
Develop visionary concepts that deliver the desired results creatively, financially, and operationally.
From our clients
“With Live Lab, we were able to build an entirely new ecosystem of events from the ground up. Highlights like the illumination of the Pink Ribbon on Lake Zurich – which went viral and had a huge impact – show just how innovative the team's thinking is.”
Corinne delli Gatti
Head of Earned Owned Media & Corporate Communications, Estée Lauder Companies Switzerland
From our clients
“Working with Live Lab has been an exceptional experience. Proactive, dynamic, and always solution-focused, they took our vision and turned it into something truly unique. We couldn't have been happier with the result.”
Mattia Ida
International Communication & Branding Manager, Maurice Lacroix
From our clients
“Live Lab gave us the opportunity to contribute our own ideas and play an active role in the creative process. The execution of our anniversary celebration was flawless – it was a great collaboration.”
Stephanie Bucher
Event Manager, Sanitas
