The illuminated Maharashtra Lounge on a winter street in Davos, featuring large-scale branding elements, a window display, and trails of light in the foreground.

Maharashtra Lounge at the Annual Meeting in Davos

Client
Government of Maharashtra
Year
2023
Location
Davos, Switzerland
Categories
Annual Meeting Davos
Corporate Event
Government
Brand Space
Expo & Pavilion
Impact
International Relations
Economic Promotion
Cultural Exchange

A business hub at the intersection of culture and diplomacy

Live Lab developed and implemented the Maharashtra Lounge for the government of the Indian state of Maharashtra during the 2023 Davos Annual Meeting. Spanning two floors, the space brought together economic development, cultural identity, and international relations, creating a setting for discussions, negotiations, and new partnerships.

Bringing Maharashtra to life

The lounge’s public area offered insights into the state’s history, projects, and future prospects. A traditional Indian opening ceremony with incense built a bridge between Davos and Maharashtra, giving the event a cultural foundation.

Space for exchange and decision-making

Meetings, discussions, and contract signings took place in the lower section of the lounge. The combination of information, hospitality, and functional meeting spaces created a setting where economic interests, political discussions, and international networking converged.

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