Guest Journey Hotel Panorama
Ein Hotel als begehbare Visitenkarte
At the 2026 Annual Meeting, Live Lab took over the Panorama Hotel on the Promenade in Davos and independently developed a temporary hospitality experience for guests and business partners. Through spatial communication, signage, and design interventions, a consistent brand experience was created.
Live Lab as the host
Over the course of a week, Live Lab hosted more than 50 guests and numerous meetings at the Panorama Hotel. A consistently designed guest journey ensured a cohesive experience across all relevant touchpoints. The hotel became a living showcase for the agency, allowing guests to experience its expertise firsthand. This resulted in strong brand visibility and authentic proof of the agency’s capabilities.
Transformation with Impact
Through targeted interventions, the existing hotel infrastructure was given a fresh new look. All design measures followed a minimalist design language, tailored to Live Lab’s corporate identity and the mountain landscape of Davos. The cohesive design created a harmonious guest experience within a consistent brand space. This made it easier for guests to find their way around, enhanced the quality of their stay, and noticeably elevated the hotel’s atmosphere.
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