After-Movie for “My Shade, My Story”
60 skin tones, 60 stories
For Estée Lauder Companies, Live Lab supported the guerrilla street show for the launch of “Double Wear” in Zurich. In front of a large department store, 60 models showcased the diversity of the foundation line and brought the “My Shade, My Story” claim to life in public space. Live Lab captured the energy and message of the campaign in an after-movie.
Diversity as a live performance
With over 60 shades, “Double Wear” stands for individual skin tones and personal stories. Instead of traditional advertising, Estée Lauder opted for a surprising staging in the urban space. The models themselves became ambassadors for the campaign, making diversity immediately visible.
The moment lives on digitally
Live Lab documented the activation on film and translated the atmosphere, energy, and message into a concise after-movie. Thus, a temporary live moment became a digital asset for further communication.
Photos: Alfonso Smith
More projects
When do we
go
live?
Live is the most powerful communication.
